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      <image:title>Blog - The Strategic Link Between Your Unique Value Proposition and Brand Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tactics To Steal From Walmart’s New Positioning Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tactics To Steal From Walmart’s New Positioning Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Credit: ries.com/visualhammer</image:caption>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Beach, Beer, and Branding: How Corona Uses a Visual Hammer to Nail Its Positioning - Make it stand out</image:title>
      <image:caption>Credit: ries.com/visualhammer</image:caption>
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    <lastmod>2025-06-04</lastmod>
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      <image:title>Blog - Mental Availability and Brand Positioning: The Key to Being the Instinctive Choice - Make it stand out</image:title>
      <image:caption>Patagonia’s Mountain Range – A simple silhouette that instantly signals adventure and outdoor durability.</image:caption>
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      <image:title>Blog - Mental Availability and Brand Positioning: The Key to Being the Instinctive Choice - Make it stand out</image:title>
      <image:caption>Cadbury Bunny - A fluffy ambassador that makes Cadbury Eggs synonymous with Easter.</image:caption>
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      <image:title>Blog - Mental Availability and Brand Positioning: The Key to Being the Instinctive Choice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Mental Availability and Brand Positioning: The Key to Being the Instinctive Choice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Mental Availability and Brand Positioning: The Key to Being the Instinctive Choice - Make it stand out</image:title>
      <image:caption>Pringles - The tall, cylindrical can is as iconic as the chips inside.</image:caption>
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    <image:image>
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      <image:title>Blog - Mental Availability and Brand Positioning: The Key to Being the Instinctive Choice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.peoplethebrand.com/blog/how-strong-brand-positoning-protects-your-pricing-power</loc>
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    <lastmod>2025-03-31</lastmod>
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      <image:title>Blog - How Strong Positioning Protects Your Pricing Power - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.peoplethebrand.com/blog/brandpositioning-what-it-is-and-why-it-matters</loc>
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    <lastmod>2025-03-10</lastmod>
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      <image:title>Blog - Brand Positioning: What It Is, Why It Matters, and How to Get Started - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.peoplethebrand.com/blog/brand-positioning-and-targeted-marketing-lessons-from-apples-most-iconic-campaigns</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-27</lastmod>
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      <image:title>Blog - Brand Positioning and Targeted Marketing: Lessons from Apple’s Most Iconic Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.peoplethebrand.com/blog/4-brands-that-used-their-uvps-to-drive-profits</loc>
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    <lastmod>2025-08-04</lastmod>
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      <image:title>Blog - 4 Brands That Used Their Unique Value Propositions (UVPs) to Grow Profits - Make it stand out</image:title>
      <image:caption>The McDonald’s brothers stand outside a billboard promoting the revamped version of McDonald’s, a “drive-in hamburger bar.” Source.</image:caption>
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      <image:title>Blog - 4 Brands That Used Their Unique Value Propositions (UVPs) to Grow Profits - Make it stand out</image:title>
      <image:caption>A billboard promoting Domino’s new name, logo, and locations; the dots on the domino represent all three stores . Source.</image:caption>
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      <image:title>Blog - 4 Brands That Used Their Unique Value Propositions (UVPs) to Grow Profits - Make it stand out</image:title>
      <image:caption>Black and white version of original McDonald's menu which features PB&amp;J and tamales. Source.</image:caption>
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      <image:title>Blog - 4 Brands That Used Their Unique Value Propositions (UVPs) to Grow Profits - Make it stand out</image:title>
      <image:caption>First Salesforce office in Telegraph Hill, San Francisco. Source.</image:caption>
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      <image:title>Blog - 4 Brands That Used Their Unique Value Propositions (UVPs) to Grow Profits - Make it stand out</image:title>
      <image:caption>Ad from Domi-Nick’s promoting their UVP: fast, free delivery. Source.</image:caption>
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      <image:title>Blog - 4 Brands That Used Their Unique Value Propositions (UVPs) to Grow Profits - Make it stand out</image:title>
      <image:caption>An image of Benioff getting interviewed at the 2000 “End of Software” protest. Source.</image:caption>
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      <image:title>Blog - 4 Brands That Used Their Unique Value Propositions (UVPs) to Grow Profits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 4 Brands That Used Their Unique Value Propositions (UVPs) to Grow Profits - Make it stand out</image:title>
      <image:caption>Halligan and Shah literally wrote the book on inbound marketing. Source.</image:caption>
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    <lastmod>2024-08-06</lastmod>
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      <image:title>Blog - See How Doordash Used The 2024 Super Bowl To Expand Their Market Position - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-06-17</lastmod>
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      <image:title>Blog - 11 Proven Reasons to Build a Brand Positioning Strategy</image:title>
      <image:caption>Image created with DALL-E2.</image:caption>
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    <lastmod>2024-07-26</lastmod>
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      <image:title>Blog - The 5 Commandments of Brand Positioning: A Framework for Becoming Known</image:title>
      <image:caption>Image created with KREA.AI</image:caption>
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    <loc>https://www.peoplethebrand.com/blog/learn-the-challenger-brand-tactic-vrbo-uses-to-position-itself</loc>
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    <lastmod>2024-07-26</lastmod>
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      <image:title>Blog - Learn The Challenger Brand Tactic Vrbo Uses to Position Itself Against AirBnB - Make it stand out</image:title>
      <image:caption>A screenshot of Vrbo’s booking interface before their rebrand.</image:caption>
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      <image:title>Blog - Learn The Challenger Brand Tactic Vrbo Uses to Position Itself Against AirBnB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Learn The Challenger Brand Tactic Vrbo Uses to Position Itself Against AirBnB - Make it stand out</image:title>
      <image:caption>The Vrbo booking interface after the rebrand. In the new booking flow they made sure that it was easy for their target audience to filter search results based on their specific needs, including user reviews, cleanliness, and most importantly–if the home allowed pets.</image:caption>
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      <image:title>Blog - Learn The Challenger Brand Tactic Vrbo Uses to Position Itself Against AirBnB - Make it stand out</image:title>
      <image:caption>Vrbo logo before and after their 2019 rebrand.</image:caption>
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